Service-based business benefit from Black Friday? 

Service-based business benefit from Black Friday? 

Can a service-based business benefit from Black Friday?

Every year, millions of people look forward to Black Friday weekend: the biggest shopping event of the year. A solid Black Friday Marketing Strategy helps businesses to attract potential customers and boost conversion rates. As Black Friday approaches, planning ahead with more focus, on creating a streamlined sales process will bolster the relationships with customers. 

Black Friday is the biggest sale of the year and many people have a misconception that only retail businesses are often the ones that benefit most from this event. However, it’s also a great opportunity for service-based businesses to attract new customers and promote their services. Events like Black Friday and Cyber Monday are extremely crucial, as they offer huge amounts of new potential customers that you can reach all at once.  

In this blog post, we will discuss key ideas to help service-based businesses make the most of the Black Friday campaigns. So if you are ready to get started capitalizing on the busiest shopping day of the year, continue to read on! 

What is Black Friday? 

Black Friday is a day of heavy discounts and sales, typically occurring a day after Thanksgiving. It is traditionally considered the start of the Christmas shopping season. Businesses offer large discounts on products and shoppers often line up early in the morning to get the best deals. For service-based businesses, Black Friday can be an important day to offer deep discounts and attract new customers.  


Indeed, it is an excellent opportunity to stand out from their competitors and boost their bottom line. As a service-based business, you may be wondering how you can take advantage of Black Friday.  

When it comes to Black Friday marketing strategies, there is no one-size-fits-all solution! 

However, a well-crafted checklist will ensure that you have considered every eventuality and will help you execute your campaign flawlessly.  

Here’s what to include on your checklist: 

Identify your goals 

When running a Black Friday campaign, it is crucial to have a clear understanding of your objectives and how they fit into your larger business goals. Are you primarily interested in the short-term boost in revenue? Or are you more concerned with acquiring new customers, who will provide value over the long term through repeat purchases? 

Knowing your clear objective from the outset, will help you determine the best course of action. Once you have a clear understanding of your objectives, you can create a plan and set benchmarks to measure progress.  

Offer Effective Service Packages 

If your business offers a wide array of services, grouping them based on your customer interests is usually a great way to generate excitement and get people talking about what you have to offer. When put together correctly, service packages can be a powerful marketing tool that helps you close more sales and boost customer satisfaction. Your clients will greatly benefit from it, as it provides increased value. 

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For instance, let us assume your business offers financial management services. You can put together all of your services such as taxation, book keeping, accounting, capital management and advisory services under one package. This will not only attract more customers but also build loyalty among your existing ones. One effective way to bundle your services is to include a lot of value into it, so that your clients know that they are getting a great deal! 

Take Advantage of Social Media 

To really stand out from the crowd, your Black Friday marketing should include an enticing social campaign. Your social media platforms are a great way to connect with potential customers and promote your services. Make sure to post regularly and include relevant hashtags to reach a wider audience. Additionally, you can use platforms like Facebook and Instagram to run targeted Ads. 

Your social media efforts will be most successful if you offer something unique that shoppers cannot find anywhere else. You could also hold a contest or giveaway on social media to generate excitement about your Black Friday sale. By doing so, you will be able to create a buzz around your services and ultimately boost sales. 

Win back your customers through Remarketing 

The success of a business depends on its ability to retain its loyal customers. Offering a promotion to your past customers is a great way to entice and bring them back. Remarketing can be a great way to bring customers back to your business – especially for big sales or promotions.  

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For Instance, let’s say you are a physiotherapist. You could send a remarketing email to all clients who have had massage therapy in the past 12 months and offer them a 25% discount on their next session for a limited period, only to allure them back to your services. 

Email Marketing Campaign 

With Black Friday just around the corner, now is the perfect time to start planning your email campaign. First, take a look at your customer list and segment it into groups. This will allow you to send targeted emails with personalized deals that are more likely to appeal to each group.  

Figure out what deals you want to offer and whom you want to target. Craft a compelling subject line and design an eye-catching email that will make recipients want to take advantage of your deals. If you execute your email campaign well, you can surely grab your customer’s attention and boost your sales!

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Is your business ready for Black Friday? 

Make sure you are prepared for the hustle and bustle of Black Friday. While Black Friday is all about sales, your holiday marketing strategy should be more than just selling. Your business must have a solid game plan in place to take full advantage of this holiday season. With all of the above tips in mind, you will be ready to launch your Black Friday campaign and hit all of your profit goals! 

If you are struggling to get your Black Friday marketing campaign off the ground, let us help you out! We can help you outperform your competitors and make the most of this key sales period. Just drop us an email at or give us a call at 0203 928 1473 and we will be happy to assist you.