Top 7 Essential Elements of an Effective Business Website

Top 7 Essential Elements of an Effective Business Website

In today’s digital age, having a great website is no longer an option, it is infact a necessity!  

Your website is the face of your business and it must make a lasting impression on your customers. That’s where Market Forever, a leading web design company in London, comes in. With a proven track record of creating stunning and high-performing websites, we know exactly what it takes to make your website stand out from the competition. 

Your website is often the first point of contact with your potential customers and it can make or break your business. A poorly designed website can make your business look unprofessional and outdated. On the other hand, a great website can help you to establish your brand, build trust with your customers and increase your overall sales. 

In this blog post, we have curated the seven most important website design tips, to help you achieve your online goals. So, let us dive in and explore what it takes to build a winning website! 

Professional Branding: We must understand that ultimately, a strong professional branding is critical to establish the identity and reputation of your business. When designing your website, it is essential to ensure that the colours, fonts and imagery used are consistent with your brand’s identity. This helps to create a cohesive and professional look that reinforces your brand’s values and message.  

Your website should reflect your brand and it should provide a seamless user experience that reinforces your brand’s credibility and professionalism. 

Quality Content: When visitors come to your website, it is essential to offer them something useful. They look forvaluable content that they can benefit from and recall the information even after leaving your site. To make a lasting impression, ensure that the content you provide is practical and serves a clear cut purpose. 


It is crucial to strike a balance between informative and engaging content that captures the attention of your customers without overwhelming them with unnecessary information. To achieve this balance, you should create content that is relevant to your customer’s needs and optimised for search engines.  

Consider what information your ideal customer would want to know about your product or service and create pages and blog posts that address those topics. 

Ease of Navigation: It can be quite vexing when locating a particular item on a website takes an excessively long time. Having a clear and well-organised navigation system on your website is crucial for providing a seamless user experience for your visitors. It not only helps them to easily find the information that they are looking for but also aids search engines in efficiently indexing the web pages.  

In addition, it is essential to ensure that your website has a prominent and easily accessible link to the homepage, regardless of where your users land. One effective strategy for organising your website’s pages is to implement a silo architecture. In short, the easier it is for the users to find what they are looking for, the more successful your website would be. 

Easy-to-Find Contact Information: It is no secret that effective communication is the key for any successful business. One critical aspect of this, is to make it easy for your audience to get in touch with you. If your contact information is buried deep within your website, your visitors are likely to become frustrated and give up.  

That is why it is crucial to prominently display multiple points of contact including phone, email, social media and a user-friendly contact form. Providing a Google map can also be an added bonus, as it helps the users to quickly locate your business. 

website contactus

Site Speed: A visually appealing website is pointless if it is slow due to broken links and images. Every page should be fast and functional, as it could be a potential customer’s first impression. Having broken, slow or poorly constructed areas on your website can be a major turnoff for your visitors, leading to disappointment and a higher likelihood of them leaving your site. 

To prevent these issues, it is important to conduct periodic website audits and use tools such as Google’s Page Speed Insights to check page loading speeds. Based on the results, optimise images and videos, add caching plugins and update software to ensure smooth website performance. Above all, it is crucial to choose a website host that can handle your bandwidth demands. 

website optimisation

Mobile-Friendly: As mobile traffic accounts for nearly 60% of all web traffic; therefore, it is imperative to provide a seamless mobile experience for your users. If your potential customers visit your website but find it challenging to read or navigate on a mobile device, they may abandon your site and choose your competitor instead. Additionally, a poor mobile user experience can harm your website’s search engine rankings, making it more difficult for users to discover your site.  

Therefore, it is essential to have a responsive website theme that automatically adjusts to fit the screen size of the device. Market Forever, a prominent web design company in London, can create responsive websites that are optimised to perform well on any device. With our expertise, you can be confident that your website will deliver an optimal user experience, regardless of the device used to access it. 

Clear calls to action: We need to understand that simply having a website is not enough; you must clearly communicate its overall purpose and provide opportunities for visitors to engage with your brand. Do you want to boost sales? Make sure your website provides easy access to information about promotions and discounts. Looking to grow your customer base? Encourage visitors to sign up for your newsletter or email updates.  

Each page on your website should inspire action, with a clear call that motivates visitors to take the next step. Strategically positioning CTAs within your content is a highly effective way to boost conversion rates.  


However, it is imperative to ensure that your CTA is attention-grabbing yet not too intrusive or overwhelmed with excessive visuals or text. By providing a visually appealing call to action, you can turn passive website visitors into active and engaged customers. 

In conclusion, a successful business website requires more than just a pretty design. It needs to be strategically designed to attract and engage your target audience, convey your brand message and drive conversions. By incorporating the website design tips discussed in this blog post, you can create a website that not only looks great but also achieves your business objectives. 

When it comes to creating an effective business website, working with a professional web design company in London like ours can make all the difference. Whether you are looking to launch a new website or revamp your existing one, our team of expert web designers in London will work with you to create a custom solution that perfectly fits your needs.  

From eye-catching designs to intuitive user experiences and seamless functionality, we will make sure that your website not only looks great but also delivers results. Do not settle for a mediocre website that fails to represent your business in the best possible light.  

Let us help you take your online presence to the next level and achieve your marketing goals. Give us a call at 0203 928 1473 or just drop us an email at We look forward to hearing from you!